Lumineux® Whitening Toothpaste

This whitening toothpaste is unlike any you’ve tried. What’s different about it? The first thing you’re likely to notice is that it’s softer than most. That’s because instead of using harsh abrasives to remove stains, we use purposeful and uncompromising™ ingredients like coconut oil and Dead Sea salt to clean, freshen and whiten without the sensitivity.™ ¹*